We’re not here to replace anything.
We’re here to give you real choice.
The Lupa story
Lupa was born from a simple idea:
what if the ritual of a great drink didn’t need alcohol to feel special?
Created by Monique and Søren - a couple shaped by years of travelling, Søren’s Danish roots, and long afternoons spent wandering through Europe - Lupa is inspired by the effortless rhythm of aperitivo hour. The slow fade of the day, and the night ahead unfolding. Small plates. Good company. A drink that sets the tone.
Back home in Matakana, north of Auckland in NZ, that spark evolved into something real. With access to the craft and flavour expertise of 8 Wired Brewing, Lupa was developed with the same care as a premium alcoholic beverage: layered botanicals, natural citrus, bitterness over sweetness, and a clean finish made for sipping. No shortcuts. No imitations. No mocktail energy - just genuinely grown-up drinks.
Lupa is for the mid-week moment, the long lunch, the early dinner, the “I still want to feel part of it” occasions. Ready to pour, beautifully balanced, and designed to elevate the everyday.
Lupa. A new way to drink well.
Frequently asked questions
What is Lupa?
Lupa is a range of alcohol free aperitivos, or Italian spritz style drinks, crafted with natural botanicals and balanced, modern recipes.
Who is Lupa for?
Anyone wanting a sophisticated drink - whether you’re cutting back, not drinking, or simply want a great spritz any time.
How do I serve a Lupa drink?
Pour over ice, and garnish. Simple and refreshing.
Does Lupa taste like a traditional Spritz?
Lupa delivers the depth, freshness, and ritual of a spritz - without the alcohol. With balanced recipes, and the right level of bitterness, they're an adult drink, perfect for sipping.
Is Lupa actually alcohol free?
Yes. Lupa contains not more than 0.5% Alc/Vol.
What makes Lupa different from other non-alcoholic drinks?
Balanced recipes, real botanicals, and a flavour profile designed for adults.
Will I miss the alcohol feel?
The bitterness and complexity of a Lupa drink makes them enjoyable to sip at, as if you would an alcoholic cocktail or gin and tonic - delivering the ritual and social experience, without the side effects. You certainly won't miss the alcohol the next day.
Can I mix Lupa in cocktails?
Absolutely. It works beautifully as a base for low-effort spritzes or more creative mixes.
What goes into Lupa?
Natural botanicals, juices, extracts, and carefully developed flavour blends - nothing artificial, or unnecessary.
Is Lupa low in calories?
Although we keep calories lower than their alcoholic counterparts, Lupa drinks are crafted for balance, best sipped mindfully and in moderation.
Is Lupa Gluten Free?
Yes - all Lupa drinks are naturally gluten free.
Is Lupa safe in pregnancy?
Lupa offers a alcohol free option, using natural ingredients - but we recommend checking with your healthcare professional.
Where is Lupa made?
Lupa is crafted in New Zealand by 8 Wired, combining flavour science and brewing expertise.
